There are many tools like this but not one covers all the specific needs of the luxury influencer industry. It’s important to be able to share and export the information easily from the tool, as this information is relevant to the clients. The tool must work with as many social media platforms as possible (Instagram, tiktok, youtube…)
The influencer management arena is a busy one, and there were many companies already offering tools like the one I was going to develop. A look at the competitors confirmed what the stakeholder had explained, there are many but none do it all.
Task analysis is the perfect process to better understand the user’s needs and take into account every step of the process, not only the ones happening on the tool.
The task analysis helped me realise there are two parts on this process and would be best to approach them individually and develop two userflows. The first one is finding the correct influencers for a campaign, and second one is monitoring the live campaigns and being able to easily export/save the data.
This case study will focus on the first process – finding influencers for a campaign.
First on paper and then as a low fidelity wireframe I started envisioning the different screens needed to fulfil the userflow. The first ideas were full of lists, but soon changed to boards with cards, favouring a more visual approach.
Once all the wireframes were ready I made a low fidelity prototype and it was time for usability testing. The first round showed clear pain points on the visibility and position of the exporting button and general confusion on how to create and edit lists. Further iterations were made until the process was clear enough and the prototype could be further refined.